Since 1998, Minus has been the home base and canvas for Richie Hawtin
and a small family of like-minded artists, producers and DJs hailing
from the America’s and Europe. Hawtin’s Plastikman and Concept projects
established the label at the start while inspiring a new generation of
producers to join his side, creating one of the most close-knit
collectives in electronic music today. The musical and live experience
of the Minus sound is a varied and unique mix of minimal techno,
heralding influences from the past with a strong sonic focus on the
future, always integrating technology. A specific design aesthetic is
present through the broad catalog of vinyl, CD, DVD and digital
releases, accented with special packaging, limited editions and special
promo products.
With
a growing catalog and roster, Minus is home to both underground club
hits and artistic vanguards within electronic music. Special events,
tours and label showcases take the “minimize to MAXIMIZE” sound around
the world with artists performing at clubs and festivals nearly every
weekend. Minus remains active online through it’s website, bringing
fans in closer with podcasts of the ‘Connected’ video journals and a
growing interaction with the community online and on the road, a
dedication that was established early with Plus 8.
